Waiting for a Santa Rally

5 December 2025

All the conditions seem to be in place for a Santa rally to close 2025, but we are not seeing it yet. Fortunately, considering how strong investment returns have been since April, we do not really need one this year.

The Fed will cut, but will it regret it?
We have seen quite the turnaround in markets’ expectations for the US Federal Reserve (the Fed). Two weeks ago, bond traders saw less than half a chance of a December interest rate cut. Now it is a near certainty, confirmed by ADP’s weaker US employment figures from November. The US shed 32,000 private sector jobs last month, versus an expected 10,000 gain, but because the Fed set a December cut in stone, equity markets took the news well.

However, it was interesting to hear Former Fed governor Rob Kaplan, now vice chairman at Goldman Sachs, argue that another Fed cut should not come before January. Kaplan’s point was that it is better to be a little late than wrong. Delaying a cut might turn out to be a tactical error that weakens employment, but that can be rectified by a catch-up cut next month. However, if the Fed cuts now and finds in January that the US labour market is tighter than it thought, it risks embedding higher inflation for a sustained period.

A deceptively tight jobs market is certainly possible, given the administration’s deportation drive and lack of skilled construction and engineering labour. Indeed, data released on Thursday showed initial jobless claims well below expectations, suggesting the opposite of the ADP figures.

The Fed is struggling with both internal and external division. Trump appointee and perennial dove (preferring lower rates) Stephen Miran has reportedly lost influence on the rate-setting committee by repeating arguments the other members consider settled. But that could change, depending on who Trump appoints as Fed chair next year (bond investors told US Treasury officials they are “concerned” about Kevin Hassett’s potential appointment, according to the Financial Times).

Externally, the US economy itself is split between good fortunes for big tech and owners of financial assets, and tougher times for the rest. Notably, ADP’s reported job losses were concentrated among smaller businesses. This “K-shaped economy” has become a hot topic for investors, so we dedicate a separate article to it.

Santa Rally is missing its elves – private investors don’t yet feel festive
Those doubts aside, rate cuts improve an equity market outlook which is already decent. Companies are starting to revise up their earnings forecasts at a stronger rate – with small and mid-cap US stocks improving particularly well. That went hand in hand with an outperformance of smaller US stock indices this week. It is too early to tell, but that could be the green shoots of the market rotation – away from mega tech toward the lesser loved names – that we suggested last week.

Investors are still concerned about equity valuations, and certain metrics (like price to sales) do show that global stocks are historically expensive – even more so outside the US, in fact. But historical valuation averages are not always a good guide to where prices should go next, particularly after years of upward trend.

Fundamentals look good and markets recovered somewhat this week, but retail investors are still not stepping in to ‘buy the dip’ like they used to. There is feeling that, after three years of strong returns, the party must surely be coming to an end.

The sharp sell-off in cryptocurrencies – the year’s other darling asset of retail investors – might be an underrated part of this. Cryptos have a significant wealth and liquidity effect on a particular cohort of (usually) private retail investors, which this year have often also been the marginal buyers of equity. Traditional institutional investors sometimes feel a bit of Schadenfreude when cryptos sell-off, because they doubt their fundamental asset value and long for healthy corrections. But even if that is right, billions in value being wiped out will inevitably have knock-on effects on global stocks.

2025 doesn’t need a Santa rally
Plenty of UK investors seem to be in that nervous bracket. Many moved some of their investments into cash ahead of last week’s autumn budget, for fear of wealth taxes and the like. We need to see that private investor capital coming back, but it has not happened yet. It seems that the negative public reception of the budget has Britons still concerned.

However valid those feelings may be on a personal level, they are at odds with the positive market reaction to the budget. International bond investors ultimately saw it as a sign of a prudent borrower and therefore win for bond stability. UK bond yields this week remained below their pre-budget levels, and stocks are holding up decently. UK retail stockbrokers anecdotally voiced concerns, that UK investors sitting in cash risk missing out on the next leg up in markets – not just for UK assets, but globally.

We said last week that all the ingredients for a Santa rally are here, and that only seems more true now. For whatever reason, it is not happening. The heartening thing for investors is that, after such a strong run, it is not needed. 2025’s returns will look strong overall and provide a decent starting position for 2026.

Please note:

Data used within the Personal Finance Compass is sourced from Bloomberg/FactSet and is only valid for the publication date of this document. The value of your investments can go down as well as up and you may get back less than you originally invested.